Privacy Policy

MiniTruckin’ values your privacy and is committed to protecting your Personal Information. This Privacy Policy explains how we collect, use, disclose, and protect your Personal Information when you interact with our website, publications, products, services, events, affiliated businesses, and other offerings. It also explains the choices and rights you may have regarding your Personal Information under applicable law.

If you are a California resident, please also review our California Notice at Collection [make this an active link to the separate page], which explains the categories of Personal Information we collect, the purposes for which we collect and use that information, our retention practices, and your rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).

Unless otherwise stated, MiniTruckin’ is the data controller responsible for the processing of Personal Information described in this Privacy Policy.

Table of Contents

1. Definitions
2. Our Role as a Publisher
3. What This Privacy Policy Covers
4. What Personal Information We Collect
5. How We Collect Personal Information
6. How We Use Your Personal Information
7. How We Use Cookies and Similar Technologies
8. Disclosure of Your Personal Information
9. Additional Disclosures Related to the Collection, Use, and Disclosure of Personal Information for Residents of Certain U.S. States
10. Sale or Sharing of Personal Information
11. Editorial Content and User Submissions
12. Notice of Financial Incentive
13. Data Retention
14. Your Privacy Rights
15. Additional Privacy Rights for Individuals in the European Economic Area, United Kingdom, and Switzerland
16. Exercising Your Privacy Rights
17. Payment Processing
18. Data Storage and Processing
19. SMS and Electronic Communications
20. Data Security
21. Minors and Children
22. Third-Party Links
23. Changes to This Privacy Policy
24. International Users
25. Contact Details

To exercise your privacy rights or ask questions about this Privacy Policy, please contact us:

Email: minitruckin@revheads.com
Telephone: 515-738-4323

Definitions

For purposes of this Privacy Policy, the following definitions apply:

“Affiliate” means any entity that controls, is controlled by, or is under common control with MiniTruckin’.

“Cookies and Similar Technologies” means cookies, pixels, web beacons, local storage, software development kits (SDKs), APIs, session replay technologies, device identifiers, browser fingerprinting technologies, and other technologies used to collect information about interactions with our Site or Services.

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an identified or identifiable individual, as defined under applicable privacy laws. Personal Information does not include information that has been deidentified, anonymized, or is otherwise exempt under applicable law.

“Sensitive Personal Information” means Personal Information that receives additional protections under applicable privacy laws, including the California Consumer Privacy Act, as amended, and other applicable laws.

“Services” means MiniTruckin’s products, services, print and digital publications, subscriptions, newsletters, merchandise, events, promotions, contests, classified advertising, websites, social media channels, and other offerings that reference or are governed by this Privacy Policy.

“Site” means the MiniTruckin’ website located at www.keeponminitruckin.com, together with any other website owned or operated by MiniTruckin’ that links to this Privacy Policy.

“User Submission” means any photograph, vehicle feature, story, article, comment, review, classified advertisement, contest entry, event information, video, message, testimonial, or other content voluntarily submitted to MiniTruckin’ by a user.

Our Role as a Publisher

MiniTruckin’ is an automotive publisher and media company. In addition to operating our website and related Services, we publish print and digital magazines, feature reader-submitted content, host events, offer merchandise, and engage with the automotive community through editorial, promotional, and marketing activities.

As part of these activities, we may collect, use, retain, and publish certain Personal Information that you voluntarily provide, including information contained in vehicle feature submissions, photographs, stories, classified advertisements, event information, comments, testimonials, and other User Submissions.

Some of our processing activities are undertaken for editorial, journalistic, archival, historical, or public interest purposes. Where permitted by applicable law, including applicable privacy laws, certain rights and obligations described in this Privacy Policy may be subject to legal exemptions or limitations that protect freedom of expression, journalistic activities, and the preservation of published or historical records.

Nothing in this Privacy Policy is intended to limit MiniTruckin’s editorial independence or any rights or obligations provided under applicable law relating to journalism, publishing, freedom of expression, or the public interest.

What This Privacy Policy Covers

This Privacy Policy describes how MiniTruckin’ and its affiliated companies that provide products and services related to our business (collectively, “MiniTruckin’,” “we,” “us,” or “our”) collect, use, disclose, and otherwise process your Personal Information.

This Privacy Policy applies to Personal Information that we collect through or in connection with:

• our website located at www.keeponminitruckin.com, together with any other websites that link to this Privacy Policy (collectively, the “Site”);
• our print and digital magazines, subscriptions, newsletters, merchandise, events, contests, sweepstakes, promotions, classified advertisements, and other products and services (collectively, the “Services”);
• vehicle feature submissions, reader photographs, stories, event information, article comments, reviews, testimonials, classified listings, and other content submitted to us;
• emails, text messages, online chats, telephone calls, social media interactions, and other communications with us;
• event registrations, trade shows, automotive events, promotional appearances, photography sessions, and other offline interactions with us;
• our affiliated companies, including affiliated businesses involved in vehicle consignment, automotive sales, branded merchandise, order fulfillment, and related products or services;
• advertisers, sponsors, event organizers, subscription providers, merchandise fulfillment providers, payment processors, marketing providers, analytics providers, social media platforms, and other business partners that help us operate, support, advertise, or improve our Site and Services; and
• Cookies and Similar Technologies, as defined below, used through our Site, Services, emails, advertisements, and certain third-party websites or platforms.

When you purchase merchandise, register for an event, submit content, place a classified advertisement, enter a promotion, request information, or use a service provided through one of our affiliated companies or business partners, your Personal Information may be collected or processed by MiniTruckin’, the applicable affiliate or business partner, or both. The collection and processing of that information will be governed by this Privacy Policy and, where applicable, the separate privacy policy of the affiliate or business partner.

For example, merchandise orders may be processed and fulfilled through an affiliated merchandise company and its ecommerce or payment-processing providers, including Shopify and related service providers. Vehicle consignment inquiries or transactions may be handled by an affiliated consignment dealership under its own terms and privacy practices. MiniTruckin’ may receive certain information from these affiliated companies where necessary to provide requested services, manage customer relationships, maintain business records, conduct marketing, or support our operations, as permitted by law.

This Privacy Policy does not apply to information collected or controlled independently by third parties, including third-party websites, applications, advertisers, sponsors, social media platforms, payment providers, event operators, or other online services that may be linked to or accessible through our Site or Services. Those third parties maintain their own privacy policies and practices, and we encourage you to review their privacy policies before providing them with Personal Information.

This Privacy Policy also does not apply to Personal Information processed by an affiliated company or business partner when that entity acts independently, determines its own purposes and methods of processing, or expressly provides a separate privacy policy governing the interaction.

Our privacy practices may vary depending on the jurisdiction in which you reside and the Services you use. Where required, we may provide additional state-specific, jurisdiction-specific, or service-specific privacy notices. If there is a conflict between an applicable supplemental notice and this Privacy Policy, the supplemental notice will govern with respect to that conflict.

What Personal Information We Collect

We collect a variety of Personal Information in connection with operating our Site, publishing our magazine, providing our Services, fulfilling merchandise orders, hosting events, administering promotions, and communicating with our readers, subscribers, advertisers, and customers.

“Personal Information” generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual. Personal Information does not include publicly available information or information that has been deidentified or anonymized in accordance with applicable law.

Depending on how you interact with MiniTruckin’, we may collect the following categories of Personal Information:

• Identifiers, such as your name, username, online identifiers, Internet Protocol (IP) address, customer number, or other unique identifiers.
• Contact Information, such as your mailing address, shipping address, billing address, email address, and telephone number.
• Demographic Information, such as your city, state, country, age, or other information you voluntarily provide when participating in surveys, promotions, contests, or editorial features.
• Device and Technical Information, such as your browser type, operating system, device identifiers, approximate geographic location, referring websites, language settings, and other technical information about the device you use to access our Site.
• Usage Information, including your browsing activity, pages visited, articles read, searches performed, videos viewed, advertisements viewed, links clicked, time spent on pages, and other interactions with our Site, emails, and Services.
• Account Information, including your account credentials, subscription status, communication preferences, saved information, and account settings.
• Transaction Information, including magazine subscriptions, merchandise purchases, classified advertisement purchases, event registrations, contest entries, order history, shipping information, and related transaction records. Payment card information is generally collected and processed by our third-party payment processors and is not stored by MiniTruckin’.
• Editorial and User-Submitted Content, including vehicle feature submissions, reader photographs, stories, event submissions, classified advertisements, article comments, reviews, testimonials, contest entries, messages, and other content you voluntarily submit to us.
• Marketing and Communications Information, including your preferences for receiving newsletters, promotional emails, SMS/text messages, surveys, and other communications, as well as records of your communications with us.
• Social Media Information, when you interact with our social media pages, participate in social media promotions, or choose to connect your social media account with our Services, subject to the privacy settings of those platforms.
• Inferences, including information derived from your interactions with our Site or Services that helps us understand your interests and preferences so we can improve our content, products, Services, and marketing efforts.

We may also collect information related to your participation in automotive events, promotions, sweepstakes, contests, reader surveys, and other activities sponsored by or conducted in conjunction with MiniTruckin’ or our affiliated companies.

We do not knowingly collect Sensitive Personal Information unless it is reasonably necessary to provide a requested product or service, comply with legal obligations, process a transaction, or otherwise as permitted or required by applicable law.

How We Collect Personal Information

We collect Personal Information from a variety of sources, depending on how you interact with MiniTruckin’, our Site, our Services, and our affiliated companies.

Directly From You

We collect Personal Information that you voluntarily provide to us, including when you:

• Subscribe to our print or digital magazine.
• Purchase merchandise through our Site or an affiliated merchandise provider.
• Create an account or manage your subscription.
• Register for automotive events, shows, contests, sweepstakes, promotions, or giveaways.
• Sign up to receive newsletters, SMS/text messages, or other marketing communications.
• Submit vehicle features, reader photos, stories, event information, classified advertisements, or other editorial content.
• Contact us or request information by email, telephone, social media, or another available communication channel.
• Participate in surveys, polls, interviews, promotions, or market research.
• Comment on articles or participate in forums or other interactive features on our Site.
• Contact us by email, telephone, online chat, social media, or other communication channels.
• Purchase advertising or other promotional opportunities with MiniTruckin’.

Automatically Through Your Use of Our Site and Services

When you visit or interact with our Site or Services, we automatically collect certain information from your browser or device. This may include identifiers, device and technical information, approximate location information, browsing activity, referral information, pages visited, content viewed, links clicked, advertisements viewed, search terms, transaction information, and other usage information.

We collect this information through Cookies and Similar Technologies, including cookies, pixels, log files, web beacons, software development kits (SDKs), local storage technologies, analytics tools, and similar technologies. Additional information about these technologies is provided in the “How We Use Cookies and Similar Technologies” section below.

From Our Affiliates and Business Partners

We may receive Personal Information from our affiliated companies and trusted business partners when necessary to provide products or services you request or to support our business operations. For example, we may receive information relating to:

• merchandise purchases and order fulfillment;
• subscription fulfillment;
• event registrations;
• payment confirmations;
• customer service inquiries;
• marketing campaigns;
• contests or promotions; and
• other products or services offered in connection with MiniTruckin’.

From Third Parties

We may also receive Personal Information from third-party sources, including:

• advertising and marketing partners;
• analytics providers;
• payment processors;
• ecommerce platforms;
• shipping and fulfillment providers;
• social media platforms;
• public databases;
• publicly available sources; and
• other service providers that assist us in operating our business.

Information We Generate

Based on the Personal Information we collect, we may generate additional information, insights, or inferences about your interests, preferences, purchasing behavior, engagement with our content, or other characteristics. We use this information to personalize your experience, improve our content and Services, provide relevant advertising, conduct analytics, and better understand our audience.

In some cases, we may use automated technologies or artificial intelligence (“AI”) tools to assist with customer support, content management, marketing analysis, moderation, fraud prevention, or other business purposes. Any use of AI is subject to appropriate safeguards and applicable law.

How We Use Your Personal Information

We use the Personal Information we collect for a variety of business and commercial purposes, including the following:

• Providing our Services. To operate, maintain, and provide access to our Site, magazine, subscriptions, merchandise, events, classified advertising, newsletters, and other products and services, including customer support and responding to your requests.
• Managing subscriptions and orders. To process magazine subscriptions, merchandise purchases, event registrations, classified advertisements, payments, shipping, returns, renewals, and other transactions.
• Publishing editorial content. To review, edit, publish, promote, archive, and distribute vehicle feature submissions, reader photographs, stories, event information, classified advertisements, comments, reviews, testimonials, and other content you voluntarily submit to us, consistent with any submission terms or agreements.
• Marketing and communications. To send newsletters, promotional emails, SMS/text messages, event announcements, surveys, and other communications regarding MiniTruckin’, our affiliates, sponsors, advertisers, products, services, promotions, and events, where permitted by applicable law and your communication preferences.
• Contests, promotions, and events. To administer contests, sweepstakes, giveaways, promotions, reader surveys, automotive events, and other programs, including communicating with participants and awarding prizes.
• Advertising and sponsorships. To display advertising, measure advertising performance, provide sponsored content, personalize advertising, and better understand the effectiveness of our marketing campaigns and promotional activities.
• Personalizing your experience. To understand your interests and preferences, recommend content, improve your experience on our Site, and tailor content, products, services, promotions, and advertisements that may be relevant to you.
• Research and analytics. To conduct audience measurement, readership analysis, website analytics, market research, demographic analysis, product development, and other research that helps us improve our publications, products, and Services.
• Improving our business. To develop, maintain, improve, troubleshoot, test, monitor, secure, and enhance our Site, publications, products, Services, technology, and overall business operations.
• Customer communications. To respond to your inquiries, provide customer support, request feedback, conduct satisfaction surveys, and otherwise communicate with you regarding your relationship with MiniTruckin’.
• Affiliated business operations. To coordinate with our affiliated companies in connection with merchandise fulfillment, automotive-related services, customer support, marketing, promotions, business administration, and other lawful business purposes described in this Privacy Policy.
• Security and fraud prevention. To detect, investigate, prevent, and protect against fraud, unauthorized transactions, security incidents, abuse, malicious activity, or other illegal or prohibited conduct.
• Legal and regulatory compliance. To comply with applicable laws, regulations, legal processes, court orders, contractual obligations, and internal policies; protect our rights and property; enforce our agreements; and establish, exercise, or defend legal claims.
• Business transactions. To evaluate or complete a merger, acquisition, financing, asset sale, corporate reorganization, or other business transaction involving all or part of our business.

We may also combine Personal Information collected directly from you with information collected automatically, information received from our affiliated companies, business partners, service providers, or publicly available sources. We may use this combined information for any of the purposes described in this Privacy Policy, to the extent permitted by applicable law.

How We Use Cookies and Similar Technologies

When you interact with our Site or Services, we and our service providers, affiliates, advertising partners, analytics providers, and social media platforms may use a variety of technologies to automatically collect information about your device, browser, and online activities. These technologies (collectively, “Cookies and Similar Technologies”) help us operate our Site, improve your experience, understand how our Services are used, personalize content and advertising, and measure the effectiveness of our marketing efforts.

These technologies may include:

• Cookies. Small text files placed on your device by your web browser that allow us to recognize your browser, remember your preferences, maintain your session, personalize your experience, and better understand how our Site and Services are used. Cookies may be set by us (“first-party cookies”) or by third parties (“third-party cookies”), including analytics and advertising providers.
• Web Beacons and Pixel Tags. Small graphic images or snippets of code embedded in websites, emails, or advertisements that help us understand user activity, measure the effectiveness of marketing campaigns, monitor email engagement, and improve our content and Services.
• Application Programming Interfaces (APIs). Server-to-server technologies that allow information to be exchanged between systems for purposes such as analytics, order processing, payment processing, customer support, and marketing.
• Mobile Advertising Identifiers. Resettable identifiers provided by mobile operating systems, such as Apple’s Identifier for Advertisers (IDFA) or Google’s Advertising ID (AAID), which help support analytics and advertising activities.
• Session Replay Technologies. Tools that help us understand how visitors interact with our Site by recording actions such as clicks, scrolling, navigation, and form interactions. We use this information to improve usability, troubleshoot technical issues, and enhance the user experience.
• Local Storage and Similar Technologies. Browsers and applications may use local storage, caches, software development kits (SDKs), and similar technologies to remember preferences, improve performance, support functionality, and collect analytics regarding the use of our Site and Services.
• Device and Browser Fingerprinting. In limited circumstances, we or our service providers may use technical characteristics of your browser or device, such as browser configuration, screen resolution, installed fonts, or similar information, to help recognize devices for security, fraud prevention, analytics, or advertising purposes, where permitted by law.

These Cookies and Similar Technologies may be deployed by MiniTruckin’ or by our affiliates, service providers, advertisers, sponsors, analytics providers, social media platforms, ecommerce providers, or other trusted business partners. These technologies may be used to recognize you across devices, websites, and applications; personalize your experience; measure advertising effectiveness; perform analytics; improve our Services; provide customer support; and deliver advertisements that may be relevant to your interests.

Categories of Cookies

The Cookies and Similar Technologies used on our Site generally fall into the following categories:

• Essential Cookies, which are necessary for the operation, security, and functionality of our Site and Services.
• Performance and Analytics Cookies, which help us understand how visitors use our Site so that we can improve performance, content, and user experience.
• Functional Cookies, which remember your preferences and settings to provide enhanced functionality and personalization.
• Advertising and Targeting Cookies, which help deliver advertisements that are more relevant to your interests, measure advertising effectiveness, limit repetitive advertisements, and support remarketing and other advertising activities.

Where required by applicable law, including the GDPR, we obtain your consent before placing non-essential cookies or similar technologies on your device. Essential cookies are processed because they are necessary for the operation of our Site or because we have another lawful basis permitted by applicable law.

Managing Cookie Preferences

Where required by applicable law, you may manage your cookie preferences through our Cookie Preference Center, where applicable, which allows you to:

• Learn more about the categories of Cookies we use;
• Accept or decline certain categories of Cookies, other than Essential Cookies where applicable; and
• Change your cookie preferences at any time.

Most web browsers also allow you to manage or disable Cookies through your browser settings. Please note that disabling certain Cookies may affect the functionality of our Site or Services.

To learn more about cookies generally, please visit www.allaboutcookies.org [make this a link].

You may also learn more about certain third-party advertising and analytics opt-out programs by visiting:

• Google Analytics Opt-out Browser Add-on
• Digital Advertising Alliance (DAA) Consumer Choice Tool
• Network Advertising Initiative (NAI) Opt-Out Tool
• Global Privacy Control (GPC)

Your mobile device may also provide settings that allow you to limit advertising tracking or reset your mobile advertising identifier.

If your email application blocks remote images, certain technologies such as web beacons may not function when you view marketing emails.

Depending on your state of residence, you may have the right to opt out of the sale or sharing of your Personal Information or the processing of your Personal Information for targeted advertising. Where required by applicable law, we honor applicable opt-out requests submitted through our Cookie Preference Center, where applicable, Global Privacy Control (GPC) signals, or other methods described in the “Your Privacy Rights” and “Exercising Your Privacy Rights” sections of this Privacy Policy.

At this time, except where required by applicable law through recognized opt-out preference signals such as Global Privacy Control, our Site does not respond to traditional “Do Not Track” browser signals.

Disclosure of Your Personal Information

We may disclose your Personal Information to third parties as necessary to operate our business, provide our Services, fulfill your requests, comply with legal obligations, protect our rights, or as otherwise described in this Privacy Policy.

Where permitted by applicable law, we may disclose Personal Information to the following categories of recipients:

• Affiliated Companies. We may share Personal Information with our affiliated companies to support business operations, provide products or services you request, fulfill merchandise orders, administer subscriptions, coordinate events and promotions, provide customer support, improve our Services, conduct marketing activities, and for other lawful business purposes consistent with this Privacy Policy.
• Service Providers. We may share Personal Information with companies that perform services on our behalf, including website hosting providers, ecommerce platforms, payment processors, subscription fulfillment providers, shipping and fulfillment companies, customer service providers, email and SMS communication providers, cloud storage providers, technology vendors, analytics providers, security providers, marketing agencies, survey providers, and other vendors that support our operations.
• Advertising, Analytics, and Marketing Partners. We may disclose Personal Information to advertising networks, analytics providers, social media platforms, search engines, sponsors, and other marketing partners to help us understand our audience, measure advertising performance, personalize content and advertising, administer campaigns, and promote our publications, products, Services, events, and affiliated businesses, subject to applicable law.
• Business Partners and Sponsors. We may share Personal Information with event partners, promotional partners, sponsors, advertisers, and other business partners when necessary to administer promotions, contests, sweepstakes, events, sponsorships, or other programs in which you choose to participate.
• Professional Advisors. We may disclose Personal Information to attorneys, accountants, auditors, insurers, consultants, financial institutions, and other professional advisors where reasonably necessary for legal, accounting, insurance, compliance, or business purposes.
• Business Transactions. We may disclose Personal Information to actual or prospective purchasers, investors, lenders, successors, or other parties involved in a merger, acquisition, financing, reorganization, asset sale, bankruptcy, or other corporate transaction involving all or part of our business.
• Legal and Regulatory Authorities. We may disclose Personal Information to courts, law enforcement agencies, regulators, government authorities, or other third parties when we believe disclosure is necessary to:
• comply with applicable law, legal process, or governmental requests;
• enforce our agreements, policies, or legal rights;
• investigate or prevent fraud, security incidents, or illegal activity; or
• protect the rights, property, safety, or security of MiniTruckin’, our employees, customers, readers, business partners, or others.
• With Your Direction or Consent. We may disclose your Personal Information to other parties when you request or authorize us to do so.

Notwithstanding the foregoing, text messaging originator opt-in data and consent will not be shared with third parties or affiliates for their own marketing or promotional purposes. This does not prohibit disclosures to service providers that assist us in delivering text messaging services, provided those service providers use the information solely to perform services on our behalf and in accordance with applicable law.

Additional Disclosures Related to Collection, Use, and Disclosure of Personal Information for Residents of Certain U.S. States

If you are a resident of California or another U.S. state with an applicable consumer privacy law, you may have additional rights regarding your Personal Information. This section supplements the rest of this Privacy Policy and applies solely to individuals residing in those states where such laws apply.

California residents should also review our California Notice at Collection [make this an active link], which is provided at or before the point of collection and supplements this Privacy Policy with information required under the CCPA and CPRA.

During the preceding twelve (12) months, we have collected Personal Information from the categories listed below. We do not necessarily collect every type of information listed within a category from every individual.

Sources of Personal Information

We collect Personal Information from the following sources:

• Directly from you.
• Automatically through your use of our Site and Services.
• Our affiliated companies.
• Service providers acting on our behalf.
• Advertising and analytics partners.
• Social media platforms.
• Publicly available sources.
• Other third parties where permitted by law.

Purposes for Collection and Use

We collect and use Personal Information for the business and commercial purposes described throughout this Privacy Policy, including to:

• provide our Site, publications, products, and Services;
• administer subscriptions, merchandise purchases, event registrations, contests, and classified advertisements;
• publish editorial content and reader submissions;
• communicate with readers, subscribers, advertisers, sponsors, and customers;
• personalize content and marketing;
• improve our Site and Services through analytics and research;
• detect and prevent fraud or security incidents;
• comply with legal obligations; and
• operate and improve our business.

Categories of Third Parties With Whom We May Disclose Personal Information

Depending on the purpose of processing, we may disclose Personal Information to:

• affiliated companies;
• service providers;
• payment processors;
• ecommerce and fulfillment providers;
• advertising and analytics partners;
• sponsors and promotional partners;
• professional advisors;
• government authorities and law enforcement when required by law; and
• parties involved in a business transaction, such as a merger or acquisition.

Categories of Personal Information Sold or Shared

During the preceding twelve (12) months, MiniTruckin may have sold or shared the following categories of Personal Information, as those terms are defined under applicable California law:

• Identifiers
• Commercial Information
• Internet or Electronic Network Activity
• Approximate Geolocation
• Marketing Preferences
• Inferences
• These categories may be disclosed to:
• advertising partners;
• analytics providers;
• social media platforms;
• sponsors;
• marketing service providers; and
• affiliated companies supporting our Services.

MiniTruckin does not knowingly sell or share the Personal Information of consumers under sixteen (16) years of age.

Sensitive Personal Information

We do not intentionally collect or process Sensitive Personal Information except where reasonably necessary to provide requested Services, process transactions, comply with applicable law, protect against fraud, or otherwise as permitted by law.

Where Sensitive Personal Information is collected, it will be used only for the purposes disclosed at the time of collection or as otherwise permitted by applicable law.

Sale or Sharing of Personal Information

Certain disclosures of Personal Information to third parties for advertising, analytics, or marketing purposes may constitute a “sale,” “sharing,” or processing for targeted advertising under applicable state privacy laws, even when no money is exchanged.

During the preceding twelve (12) months, MiniTruckin’ may have sold or shared the following categories of Personal Information, as those terms are defined under applicable law:

• Identifiers;
• Contact Information;
• Commercial Information;
• Internet or other electronic network activity information;
• Approximate geolocation information;
• User preferences and marketing information; and
• Inferences derived from Personal Information.

We may disclose these categories of Personal Information to the following categories of recipients:

• Advertising networks;
• Marketing and advertising partners;
• Analytics providers;
• Social media platforms;
• Data analytics providers; and
• Other business partners that assist us in delivering, measuring, improving, or personalizing advertising, content, products, or Services.

These disclosures help us:

• deliver advertising that is more relevant to your interests;
• measure the effectiveness of advertising campaigns;
• understand readership and audience engagement;
• improve our publications, products, and Services;
• personalize content and marketing communications; and
• perform analytics and reporting.

MiniTruckin’ does not knowingly sell or share the Personal Information of individuals under sixteen (16) years of age without obtaining any consent required by applicable law.

Where required by applicable law, including the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), you have the right to opt out of the sale or sharing of your Personal Information and the processing of your Personal Information for cross-context behavioral advertising.

For information about exercising this right, please visit our Do Not Sell or Share My Personal Information page [make this a link] or see the Exercising Your Privacy Rights section of this Privacy Policy.

Your choice to opt out will not prevent you from seeing advertisements. However, the advertisements you receive may be less relevant to your interests.

For more information about Cookies and Similar Technologies, please see the “How We Use Cookies and Similar Technologies” section of this Privacy Policy.

Editorial Content and User Submissions

MiniTruckin’ welcomes submissions from readers, contributors, photographers, advertisers, sponsors, and members of the automotive community. These submissions may include vehicle features, photographs, stories, event information, classified advertisements, comments, reviews, testimonials, contest entries, videos, social media content, and other materials (collectively, “User Submissions”).

When you voluntarily submit content to MiniTruckin’, you acknowledge that we may collect, review, edit, publish, reproduce, distribute, display, archive, and otherwise use that content in connection with our editorial, publishing, promotional, marketing, and business activities, subject to any separate submission agreement, contest rules, or other written agreement that may apply.

User Submissions may appear in our print magazine, digital publications, website, social media channels, email newsletters, promotional materials, event displays, or other media now known or later developed.

Please do not submit Personal Information that you do not wish to become publicly available. Information included in User Submissions, article comments, classified advertisements, or other publicly accessible areas of our Site or publications may be viewed, collected, and used by other individuals. We are not responsible for the use of information that you voluntarily choose to make public.

We reserve the right, but are not obligated, to review, edit, refuse, remove, or moderate User Submissions at our sole discretion and in accordance with our editorial standards, Terms of Use, or applicable law.

Where appropriate, we may retain User Submissions for editorial, journalistic, archival, historical, legal, or business purposes, even if you later close your account, cancel a subscription, or request deletion of certain Personal Information, to the extent permitted or required by applicable law.

Nothing in this Privacy Policy changes the ownership or licensing rights applicable to User Submissions. Any rights granted to MiniTruckin’ regarding submitted content are governed by the applicable submission terms, contest rules, advertising agreement, contributor agreement, or other written agreement between you and MiniTruckin’.

Notice of Financial Incentive

From time to time, MiniTruckin’ may offer contests, sweepstakes, giveaways, promotional campaigns, subscription offers, event promotions, loyalty programs, or other incentives (collectively, “Promotional Offers”) in which you voluntarily provide Personal Information in exchange for the opportunity to participate or receive a benefit.

Depending on the Promotional Offer, we may collect Personal Information such as your name, mailing address, email address, telephone number, date of birth, vehicle information you voluntarily provide, or other information necessary to administer the promotion or provide the applicable benefit.

We use this information to:

• administer and fulfill Promotional Offers;
• communicate with participants;
• verify eligibility and select winners;
• deliver prizes, merchandise, subscriptions, or other benefits;
• improve our products, Services, events, and marketing efforts; and
• comply with legal and regulatory requirements.

Participation in Promotional Offers is entirely voluntary. By participating, you consent to the collection and use of your Personal Information as described in this Privacy Policy and any additional terms governing the specific Promotional Offer.

You may withdraw from a Promotional Offer or request that we remove your Personal Information, subject to the terms and conditions of the applicable promotion and applicable law. Please note that withdrawing from a Promotional Offer or requesting deletion of your Personal Information may affect your eligibility to participate or receive promotional benefits.

MiniTruckin’ does not assign a fixed monetary value to the Personal Information collected in connection with Promotional Offers. We reasonably believe that the value of any Personal Information collected is reasonably related to the value of the benefits or incentives offered, taking into consideration the nature of the information collected, the purposes for which it is used, and the costs associated with administering the Promotional Offer.

We reserve the right to modify, suspend, or discontinue Promotional Offers at any time, subject to applicable law and the terms governing the specific promotion.

Data Retention

MiniTruckin’ retains Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including to provide our Site, publications, products, Services, subscriptions, merchandise, events, promotions, and customer support, or as otherwise required or permitted by applicable law.

The length of time we retain Personal Information depends on a variety of factors, including:

• the nature of the Personal Information collected;
• the purposes for which the information was collected and processed;
• whether the information remains necessary to provide our Services or support our business operations;
• our legal, regulatory, tax, accounting, contractual, or reporting obligations;
• the need to resolve disputes, enforce our agreements, or protect our legal rights; and
• applicable statutes of limitation and other legal requirements.

While retention periods vary depending on the circumstances, MiniTruckin’ Truckin generally retains categories of Personal Information as follows:

• Customer account and subscription records – for the duration of the customer relationship and a reasonable period thereafter.

• Merchandise transaction records – as required for accounting, tax, warranty, fraud prevention, and legal compliance.

• Marketing preferences and consent records – until you withdraw consent and thereafter as necessary to demonstrate compliance with applicable law.

• Editorial submissions, published articles, reader photographs, classified advertisements, and related materials – for journalistic, editorial, historical, archival, or legal purposes, which may be indefinite where permitted by applicable law.

• Website usage information and analytics data – in accordance with our operational and security needs and applicable legal requirements.

• Customer service communications – for as long as reasonably necessary to resolve inquiries, improve our Services, and comply with legal obligations.

For example, we may retain certain information relating to:

• magazine subscriptions and customer accounts;
• merchandise purchases and order history;
• classified advertisements;
• reader submissions, editorial content, and published materials;
• contest and promotion participation;
• customer communications and support records;
• payment and transaction records;
• marketing preferences and consent records; and
• security, fraud prevention, and audit logs.

In some circumstances, we may retain Personal Information for longer periods where necessary for journalistic, editorial, archival, historical, legal, tax, accounting, security, or legitimate business purposes, or where otherwise required or permitted by applicable law.

When Personal Information is no longer reasonably necessary for the purposes described in this Privacy Policy, we will securely delete, anonymize, or deidentify the information, or, where deletion is not reasonably feasible, securely store the information and isolate it from further processing until deletion becomes possible.

We periodically review our data retention practices to help ensure that Personal Information is retained only as long as necessary and in accordance with applicable law.

Your Privacy Rights

Depending on where you reside and subject to applicable law, you may have certain rights regarding your Personal Information. These rights may vary based on your jurisdiction, the nature of your relationship with MiniTruckin’, and applicable legal exceptions.

We respond to privacy rights requests in accordance with applicable federal, state, and international privacy laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the General Data Protection Regulation (GDPR), the UK GDPR, and other applicable privacy laws.

Where required by law, MiniTruckin’ will honor valid requests to exercise these rights.

Right to Know and Access

You may have the right to request information regarding the Personal Information we have collected about you, including:

• the categories of Personal Information we collect;
• the categories of sources from which Personal Information is collected;
• the business or commercial purposes for collecting, using, or disclosing Personal Information;
• the categories of third parties to whom we disclose Personal Information;
• the categories of Personal Information disclosed for a business purpose;
• whether we sell or share Personal Information, where applicable; and
• the specific pieces of Personal Information we maintain about you, subject to applicable legal exceptions.

Where required by applicable law, you may also request information regarding automated decision-making, profiling, or other processing activities, if applicable.

Right to Correct

You may have the right to request that we correct inaccurate Personal Information that we maintain about you, taking into account the nature of the Personal Information and the purposes for which it is processed.

Right to Delete

You may have the right to request deletion of your Personal Information, subject to applicable legal exceptions. In certain circumstances, we may retain information as permitted or required by law, including for legal compliance, fraud prevention, security, accounting, contractual obligations, editorial, journalistic, archival, or historical purposes.

Right to Data Portability

Where applicable, you may request a copy of certain Personal Information you have provided to us in a structured, commonly used, and machine-readable format and, where technically feasible, request that we transmit the information to another organization.

Right to Opt Out

Depending on your jurisdiction, you may have the right to opt out of:

• the sale of your Personal Information;
• the sharing of your Personal Information for cross-context behavioral advertising;
• targeted advertising;
• certain profiling activities that produce legal or similarly significant effects; and
• certain processing of Sensitive Personal Information, where applicable.

You may exercise these rights by using the methods described in the “Exercising Your Privacy Rights” section of this Privacy Policy.

Right to Limit the Use of Sensitive Personal Information

Residents of certain jurisdictions, including California, may have the right to limit the use or disclosure of Sensitive Personal Information to uses that are necessary to provide requested goods or services or as otherwise permitted by law.

Right to Non-Discrimination

We will not discriminate or retaliate against you for exercising any privacy rights available to you under applicable law. Unless permitted by law, exercising your privacy rights will not result in:

• denial of goods or services;
• different prices or rates;
• a different level or quality of goods or services; or
• other discriminatory treatment.

Rights of Parents and Guardians

Where required by applicable law, a parent or legal guardian may exercise applicable privacy rights on behalf of a minor child.

State-Specific Rights

Residents of certain U.S. states, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, may have additional rights under applicable state privacy laws.

These rights may include the ability to:

• access Personal Information;
• correct inaccurate Personal Information;
• delete Personal Information;
• obtain a portable copy of Personal Information;
• opt out of targeted advertising, sales, sharing, or profiling;
• appeal certain decisions regarding privacy requests; and
• exercise other rights provided under applicable law.

Because privacy laws continue to evolve, MiniTruckin’ will administer privacy rights requests in accordance with the laws applicable to the individual submitting the request.

Additional Privacy Rights for Individuals in the European Economic Area (EEA), United Kingdom (UK), and Switzerland

If you are located in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland, and the General Data Protection Regulation (“GDPR”), the UK GDPR, or other applicable data protection laws apply to our processing of your Personal Information, you may have additional rights beyond those described elsewhere in this Privacy Policy.

Lawful Bases for Processing

Depending on the circumstances, MiniTruckin’ processes Personal Information on one or more of the following lawful bases:

• your consent;
• performance of a contract or to take steps at your request before entering into a contract;
• compliance with a legal obligation;
• protection of your vital interests or the vital interests of another person;
• performance of a task carried out in the public interest, where applicable; or
• our legitimate business interests, provided those interests are not overridden by your fundamental rights and freedoms.

Our legitimate interests may include operating and improving our publications, websites, products, Services, events, subscriptions, customer support, security, fraud prevention, business administration, marketing, analytics, and other activities reasonably necessary to operate our business.

Your GDPR Rights

Subject to applicable law, you may have the right to:

• access the Personal Information we maintain about you;
• request correction of inaccurate or incomplete Personal Information;
• request deletion of your Personal Information;
• request restriction of processing;
• object to certain processing activities, including processing based on legitimate interests or direct marketing;
• withdraw consent where processing is based on consent, without affecting the lawfulness of processing that occurred before consent was withdrawn;
• receive certain Personal Information in a structured, commonly used, and machine-readable format and request transmission to another controller where technically feasible;
• object to processing based on our legitimate interests or for direct marketing purposes, where applicable; and
• object to decisions based solely on automated processing, including profiling, where such decisions produce legal or similarly significant effects.

Automated Decision-Making and Profiling

MiniTruckin’ does not currently make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects on individuals.

If our use of automated decision-making or profiling changes in the future, we will update this Privacy Policy and provide any notices, disclosures, or rights required under applicable law.

Journalistic, Editorial, and Archival Activities

As a publisher, MiniTruckin’ may retain or continue to process certain Personal Information where necessary for journalistic, editorial, archival, historical, research, legal, or freedom of expression purposes, to the extent permitted by applicable law. Accordingly, some privacy rights may be limited where an applicable legal exemption applies.

International Transfers

MiniTruckin’ is based in the United States. If you access our Site or Services from outside the United States, your Personal Information may be transferred to, stored, and processed in the United States or other countries where we, our affiliates, or our service providers operate.

Where required by applicable law, we implement appropriate safeguards for international transfers of Personal Information, which may include the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement, adequacy decisions, or other lawful transfer mechanisms.

Supervisory Authorities

If you believe your Personal Information has been processed in violation of applicable data protection laws, you have the right to lodge a complaint with the supervisory authority in your country of residence, place of work, or where an alleged infringement occurred. We encourage you to contact us first so that we may attempt to resolve your concerns.

Contact for GDPR Inquiries

Questions regarding the processing of Personal Information under the GDPR, UK GDPR, or other applicable international privacy laws may be submitted using the contact information provided in the Contact Details section of this Privacy Policy.

Exercising Your Privacy Rights

If you wish to exercise any privacy rights available to you under applicable law, you may submit a request using one of the following methods:

• Email us at minitruckin@revheads.com; or
• Call us at 515-738-4323, where available.

If you are a California resident seeking to opt out of the sale or sharing of Personal Information, you may also visit our Do Not Sell or Share My Personal Information [make this a link] page for additional information regarding this right.

Please describe your request with sufficient detail so that we can understand, evaluate, and respond appropriately.

Identity Verification

To help protect your Personal Information, we may verify your identity before processing certain requests. The verification process may vary depending on the nature of your request, the sensitivity of the Personal Information involved, and applicable legal requirements.

If we are unable to verify your identity or authority to make the request, we may request additional information or deny the request where permitted by applicable law.

Any Personal Information collected for identity verification purposes will be used solely to verify your identity, process your request, maintain records of the request, and comply with applicable legal obligations.

Authorized Agents

Where permitted by law, you may designate an authorized agent to submit a request on your behalf.

If a request is submitted by an authorized agent, we may require documentation demonstrating the agent’s authority to act on your behalf, such as written authorization, a valid power of attorney, or other documentation permitted under applicable law. We may also contact you directly to verify your identity or confirm the agent’s authorization before fulfilling the request.

Response Timing

We will respond to verifiable privacy requests within the timeframes required by applicable law. Depending on your jurisdiction, this is generally within forty-five (45) days, although certain requests may require additional time where permitted by law.

If additional time is necessary, we will notify you as required by applicable law.

Requests We Cannot Fulfill

In certain circumstances, we may be unable to fulfill all or part of your request. For example, we may retain Personal Information where necessary to:

• comply with applicable law;
• complete a transaction you requested;
• detect or prevent fraud or security incidents;
• protect our legal rights;
• fulfill contractual obligations;
• maintain appropriate business records; or
• preserve information for editorial, journalistic, archival, historical, research, or freedom of expression purposes, where permitted by applicable law.

If we deny your request, we will explain the basis for the denial to the extent required by applicable law.

Appeals

If you believe we improperly denied your request, and applicable law provides a right to appeal, you may submit an appeal by emailing minitruckin@revheads.com with the subject line “Privacy Rights Appeal.”

Please include sufficient information to identify your original request so we may review our decision.

Request Records

MiniTruckin’ may maintain records of privacy requests and our responses for as long as necessary to demonstrate compliance with applicable privacy laws, improve our privacy practices, protect our legal rights, and fulfill applicable legal obligations.

Payment Processing

Merchandise purchases, subscriptions, event registrations, and certain other transactions offered through our Site may be processed by third-party ecommerce platforms and payment processors, including Shopify and its authorized payment service providers.

MiniTruckin’ does not generally receive or store complete payment card numbers or other full financial account credentials. Payment information is collected and processed directly by the applicable payment processor in accordance with its own privacy policy, terms of service, and security practices.

We may receive limited transaction information necessary to process orders, fulfill purchases, administer subscriptions, provide customer support, process refunds, maintain business records, prevent fraud, and comply with legal or accounting obligations. Such information may include your name, billing and shipping addresses, email address, telephone number, order details, payment confirmation, and transaction status.

We encourage you to review the privacy policies of any third-party ecommerce platform or payment processor before providing payment information.

Data Storage and Processing

MiniTruckin may store or process Personal Information using cloud hosting providers, ecommerce platforms, customer relationship management systems, email service providers, analytics providers, and other technology vendors located in the United States or other countries.

Where required by applicable law, MiniTruckin implements appropriate contractual, technical, and organizational safeguards designed to protect Personal Information processed by third-party service providers.

SMS and Electronic Communications

If you choose to receive email newsletters, promotional emails, text messages, or other electronic communications from MiniTruckin’, we may use your contact information to send you information about our publications, subscriptions, merchandise, events, contests, promotions, affiliated businesses, and other products or services that may be of interest to you.

Marketing emails will include an option to unsubscribe or manage your communication preferences. Promotional text messages may be discontinued at any time by following the instructions provided in the message, such as replying “STOP,” where applicable.

Please note that even if you opt out of receiving marketing communications, we may continue to send you transactional or administrative communications relating to your account, subscriptions, purchases, event registrations, customer service inquiries, legal notices, or other non-marketing matters.

Your mobile carrier’s message and data rates may apply to text messages.

Your consent to receive marketing communications is voluntary and is not a condition of purchasing goods or services from MiniTruckin’.

We do not sell, rent, or share text messaging originator opt-in data or consent with third parties or affiliates for their own marketing purposes. We may share this information only with service providers that assist us in delivering text messaging services on our behalf and only to the extent necessary to provide those services.

Data Security

The security of your Personal Information is important to MiniTruckin’. We maintain reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

We regularly evaluate our administrative, technical, and physical safeguards and may update our security measures to address evolving technologies, cybersecurity threats, legal requirements, and industry best practices.

Our security measures may include, where appropriate:

• encryption of data during transmission;
• secure hosting environments;
• firewalls and network security controls;
• access controls and authentication measures;
• system monitoring and logging;
• malware detection and prevention tools;
• periodic software updates and security patches;
• employee training regarding privacy and information security; and
• vendor risk management practices for service providers that process Personal Information on our behalf.

Although we strive to use commercially reasonable measures to protect Personal Information, no method of transmitting information over the Internet or storing electronic data is completely secure. Accordingly, we cannot guarantee the absolute security of any information transmitted to or stored by us.

If we become aware of a data security incident involving Personal Information, we will investigate the incident and provide any required notifications in accordance with applicable law.

Minors and Children

MiniTruckin’ is intended for a general audience and is not directed to children under the age of thirteen (13). We do not knowingly collect Personal Information directly from children under 13 without verifiable parental consent, as required by applicable law.

Our products and Services, including subscriptions, merchandise, contests, promotions, and online content, are generally intended for individuals who are at least eighteen (18) years of age or who have the permission of a parent or legal guardian where required by applicable law.

If we become aware that we have collected Personal Information from a child in violation of applicable law, we will take reasonable steps to delete or otherwise process the information in accordance with applicable legal requirements.

Parents or legal guardians who believe their child has provided Personal Information to MiniTruckin’ without appropriate consent may contact us using the information provided in the Contact Details section of this Privacy Policy.

Where applicable under the GDPR or other international privacy laws, we will obtain parental authorization before processing the Personal Information of children where such authorization is required by law.

Third-Party Links

Our Site and Services may contain links to third-party websites, applications, social media platforms, advertisers, sponsors, ecommerce providers, event organizers, or other online services that are not owned or controlled by MiniTruckin’.

This Privacy Policy applies only to Personal Information collected by MiniTruckin’. We are not responsible for the privacy practices, security, content, or policies of third-party websites or services. If you choose to visit or interact with a third-party website or service, any Personal Information you provide will be governed by that third party’s privacy policy and terms.

We encourage you to review the privacy policies of every website, application, or online service you visit before providing your Personal Information.

Changes to This Privacy Policy

MiniTruckin’ may update or modify this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or other operational needs.

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy. If we make material changes to the way we collect, use, or disclose Personal Information, we will provide notice as required by applicable law. Such notice may be provided by posting an updated Privacy Policy on our Site, by email, through our Services, or by other appropriate means.

Your continued use of our Site or Services after the effective date of an updated Privacy Policy constitutes your acknowledgment of the revised Privacy Policy to the extent permitted by applicable law.

International Users

MiniTruckin’ is headquartered in the United States, and our Site and Services are intended for use in accordance with applicable United States laws.

If you access our Site or Services from outside the United States, your Personal Information may be transferred to, processed, and stored in the United States or other countries where MiniTruckin’, its affiliates, or its service providers operate.

Information regarding international transfers of Personal Information, lawful bases for processing, and additional rights available to individuals located in the European Economic Area (EEA), the United Kingdom (UK), and Switzerland is provided in the “Additional Privacy Rights for Individuals in the European Economic Area (EEA), United Kingdom (UK), and Switzerland” section of this Privacy Policy.

Contact Details

If you have questions about this Privacy Policy, our privacy practices, or how MiniTruckin’ collects, uses, or discloses Personal Information, or if you wish to exercise your privacy rights, please contact us using one of the following methods:

Email: minitruckin@revheads.com

Telephone: 515-738-4323

Mail:

MiniTruckin’

Attn: Privacy Officer
207 N. Main St. Suite 106
Columbia, IL 62236
United States

We will respond to inquiries and privacy rights requests in accordance with applicable law.